In life, people have questions, and the internet is the first place that they turn to in order to answer those questions. The process of getting an answer usually involves turning on YouTube and looking for an authority on the subject to explain the process to them. But how do they choose the correct authority?
Today we’ll be looking into how you can position yourself as an authority in any subject so that you can rake in the views and website hits. Of course, if you want to be an authority on any subject you will first need to have a nice workspace that you can work out of. Why? because a workplace will help you get the work done, far more efficiently, effectively, and stylishly than simply working in a home office. If you’re looking for a nice office to hire, do take a look into venue hire Footscray, they’ve got some exceptional spaces and you will definitely notice the difference when comparing it to your home office.
The first step when looking into positioning yourself as an authority is that you need to focus on a niche. You cannot be a master of everything, it’s simply not possible by nature of the title itself, it means that you need to put in a lot of hours to become a true master of the subject. For example, if you want people to see you as a social media branding expert, choose to study only that, and make content only on social media branding. This way your audience will know exactly what to expect from your content and they will understand what your niche is. When considering specialization, you need to personalize the message to speak to the audience directly and not get too lost in the jargon so that you are as accessible as possible. How does one choose a niche you may ask? There’s honestly no right answer to this one because your skills and the potential audience may vary, but there are some common guidelines that you may choose to follow. Ask yourself, in the industry, is there a gap in knowledge that you are able to fill in? is there a unique skill that you can offer? is there a problem that you know the answer to? The next most important thing is to select the correct channels to publicize yourself on. This depends on the topic and style of delivery and also on the community that is likely to be interested in what you have to say. You don’t want to talk about social media marketing using actual letters or on the newspaper, you want to be where the people are, on YouTube, Twitter, IG, LinkedIn, etc. By understanding this you will be able to spend less money more efficiently and direct your efforts towards something worthwhile. And most importantly you need to focus on value. By thinking value first, you always come to the heart of what makes any person or organization last the test of time.